Tag: consumer insights

Consumers Award Better-for-You in New Product Survey

Despite some titans of the pantry and cookie jar winning in their categories (Keebler’s Chips Deluxe Fudgy in the Cookie category; Dr. Pepper Strawberries & Cream in Soft Drink), better-for-you offerings not only abounded but won several snacking categories.

Milk Wars: Labeling Battles Escalate

Dairy producers are ramping up their efforts to scrub ‘milk’ from the labels of alternatives. How critical is the term in plant-based marketing? Could waging “milk wars” significantly improve traditional dairy’s bottom line?

Ascending Italian Cuisine: Restaurants Swim in Revenue with Pescaria Sandwiches

The Pescaria’s signature dish is a fish sandwich composed of one thick slice of partially hollowed-out round bread, two pestos/oils/mayonnaises, a cheese, a fish, some vegetables (raw and cooked), and a smaller slice of bread on top with a tortoiseshell pattern. The bread’s texture is crispy on the outside and pleasantly chewy on the inside.

Lead with Delicious: How Plant-Based Thrives

How will plant-based evolve in the year ahead? In this industry outlook, analysts weigh in on economic challenges, the financial landscape, and consumer adoption strategies for 2024.

What’s Ahead in 2024?

Food price inflation, geopolitical instability, the emergence of artificial intelligence, weather events, and more all impacted the food industry in 2023, but what’s ahead in 2024? This webinar delved into the latest retail transactional data, ...

Get Real! How to Achieve Authenticity & ‘Rizz’ in FoodBev

And that’s OK. In many ways, being authentic isn’t about the best product or service or value or lifestyle; it’s about being human, which is being vulnerable. Vulnerability is the heartbeat of authenticity, the subtle brand drumbeat that brand advocates and consumers can hear. Without a heartbeat – without being occasionally vulnerable – it will be hard to resonate and grow the brand in a way that feels organic, fresh, and authentic.

Organic Growth Continues, Even Amidst Inflation

The quarterly percentage of American adults who say they purchase organic food regularly (or, “every chance I get,”) is up two percentage points since the first quarter of 2021, reaching 12%.

Walmart Commits to Reducing Food Waste

In an era of increased greenwashing and many companies abandoning once-ambitious ESG plans altogether, Walmart appears to be making real strides toward helping reduce food waste, solve food deserts, and burnishing its worldwide brand a little more.

Consumers Are Changing How They Grocery Shop… Again

It’s no secret that consumers are dealing with a lot right now—emergency SNAP benefits ended, student loan payments restarted, and food inflation has persisted—putting many grocery consumers in a bind and ultimately changing how they …

Mallwalking, Food Courts, and Retail Are Back

E-commerce has not only failed to kill the great American retail experience but is helping it thrive as sales associates and vendors large and small are using the omnichannel to attract customers, enhance sales, and reduce customer acquisition costs.

The Early Bird Dinner Trend Is Sweeping the Nation

Consumers across the country are going out to dinner more often—and much earlier—than they were before the pandemic. Turns out, being an early bird isn’t all that special anymore. “Our data indicates that fine-dining customers …

Are U.S. Coffee Drinkers Addicted to Their Morning Brew?

For most American coffee drinkers—cue the old Folgers jingle—the best part of waking up really is the coffee in their cup. According to new research conducted by OnePoll on behalf of BUNN, four in five …

Is the Greenwashing Wave Crashing?

In the age of transparency, nearly half (45%) of shoppers have heard of greenwashing and one-third (33%) are skeptical of green labels and sustainability claims.

What Do Plant-Based Consumers Want Most?

Curiosity is the number one reason consumers try plant-based foods, but what will keep them coming back for more? At the Plant Based World Expo in New York City last week, Steve Markenson, VP of Research & Insights at The Food Industry Association, addressed this essential question.

The Consumer Curiosity Report Reveals Future Food Trends

The Consumer Curiosity Report was the first inaugural report developed by Curious Plot to not only learn how food-forward consumers think and behave, but to help establish, foster, and share new food trends from home to aisle, retail to restaurant.

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Americans Avoid Businesses Without a Drive-Thru

No drive-thru? For nearly half of Americans, that’s a deal-breaker. New research shows that 47% of U.S. consumers would simply avoid going to a store that doesn’t have a drive-thru. And twice as many people …

Groundbreaking Consumer Insight: The Snack 50 Psychological Ranking

According to Circana Group and reported by The Wall Street Journal, nearly half of American consumers snack three times or more every day, a figure up 8% in the past two years. Last year, U.S. snack sales soared to over $180 billion, up 11% from the previous year.

Survey: Boosting Alt-Meat Adoption

A new survey by Sweet Earth explores the decline in alt-meat adoption to source potential solutions to reignite consumer interest.

CPG Industry: Key Themes and 2023 Outlook

What is the state of the consumer-packaged goods (CPG) industry? Watch as Nik Modi of RBC Capital Markets dissected the latest CPG trends in food and beverage and provided his outlook for 2023. Additionally, Modi ...