Hannah Barnstable, the CEO of the Seven Sundays brand, isn’t offended when people say the cereal category is dying. “I actually agree with that,” she said. Barnstable, who co-founded Seven Sundays 12 years ago with …
Magic Spoon cereal is twice as expensive as most other name brands. Many regard its flavor as questionable and its better-for-you status isn’t as rock solid as consumers would like to believe.
Americans are turning away from breakfast cereal, and that’s got cereal manufacturers seeking fresh innovation to bring consumers back to their bowls and the breakfast table.
“Consumers can expect to see ancient grains used as an alternative base for many products, ranging from cereal, to bread, to pancake batter. Expect to see them regularly on the menu in restaurants, especially in dishes with other healthy items such as salmon, vegetables, or tofu.”
Sometimes fans get the best of their preferred brands and flavors by creating demand for a once-unthinkable product or simply demanding the return of favorite LTOs.
The cereal aisle isn’t what it used to be. Instead, brands are innovating, collaborating, and developing healthier options to reimagine what cereal means to the modern consumer, for breakfast and beyond. These are the top …
The latest Food Institute news podcast touches on the trend of nostalgic breakfast products from brands like Lucky Charms.
A new report sheds light on just how much consumers are willing to pay for their favorite cereals in the current inflationary environment. Veylinx, a consumer insights platform that uses behavioral research to predict purchasing …
Around 1,400 Kellogg workers went on strike at the company’s U.S. cereal plants on Tuesday, bringing work to a halt. The strike includes plants in Omaha, Nebraska; Battle Creek, Michigan; Lancaster, Pennsylvania; and Memphis, Tennessee, …
A pair of cereal brands, General Mills’ Cinnamon Toast Crunch and Post’s Grape-Nuts, have been under the spotlight of late, by both the media and those on social media. Although their situations are different, both …
Food Institute Focus – General Mills to Revive Presence in Grocery Aisles
