Tag: Celsius

6 Food Trends to Watch in 2026

From sourdough to zero-sugar energy drinks, 2026’s expected food trends blend indulgence with wellness. Flatbreads, protein-packed snacks, and air-fried favorites signal a shift toward gut-friendly, cost-conscious innovation.

Energy Drinks Put ‘Value’ Back in ‘Value Proposition’

Energy drinks are thriving as price-conscious consumers pivot from costly coffee to functional, flavorful alternatives. With wellness claims and nostalgic flavors, the category is stealing share from traditional caffeine formats.

Energy Drink Makers Navigate a Choppy Environment

Energy drinks hit turbulence in 2024, with Celsius and Monster both facing unexpected sales slowdowns. While stock prices have rebounded, lingering consumer uncertainty raises questions about the sector’s long-term prospects.