Instacart, Mountain Dew Among Super Bowl 59 Ad Winners

Super Bowl 59’s commercials leaned on humor and star power, featuring celebrities like Martha Stewart to promote F&B brands.

Fast-Food Customers Fed Up, Threatening Brand Reputation

In an era of heightened consumer feedback, CEO John Mazur feels managing a brand’s reputation requires constant vigilance. Recent QSR reputation rankings highlight the importance of listening and authentic engagement.

Fast-Food Chains’ ‘Wrap Battle’ Has Commenced

A wrap battle is booming in the QSR arena. By remixing preexisting ingredients with build-your-own appeal, major players are producing flavor-drenched “hunger hacks” and fresh affordable snacks that span dayparts.

What Will 100% Digital Sales at Fast-Food Chains Look Like?

On a recent earnings call, Yum Brands announced its goal to make 100% of its global system sales digital transactions.

Trending Fall Flavors Beyond Pumpkin Spice

As the days get shorter and the sound of each crisp breeze rustling through the trees seems to whisper, “pumpkin spice,” it’s time to shine a light on the other fall flavors that consumers crave. …