In an era of heightened consumer feedback, CEO John Mazur feels managing a brand’s reputation requires constant vigilance. Recent QSR reputation rankings highlight the importance of listening and authentic engagement.
A wrap battle is booming in the QSR arena. By remixing preexisting ingredients with build-your-own appeal, major players are producing flavor-drenched “hunger hacks” and fresh affordable snacks that span dayparts.
On a recent earnings call, Yum Brands announced its goal to make 100% of its global system sales digital transactions.
As the days get shorter and the sound of each crisp breeze rustling through the trees seems to whisper, “pumpkin spice,” it’s time to shine a light on the other fall flavors that consumers crave. …
