Basket Case: Consumers’ Top 10 Easter Candies
Easter is right around the corner on April 9, and with that comes baskets and egg hunts filled with oodles of candy. Roughly 85% of consumers plan to celebrate Easter this year, and 50% of …
Tag: Cadbury
Is Easter the MVP of Holiday Candy Sales?
In the seasonal candy playing field, Easter has been knocking it out of the park. Per IRI data, combined sales for chocolate and non-chocolate seasonal candy totaled $1.3 billion in the 7-week period ending April …