The Cannes Lions 2025 event crowned campaigns that blurred the lines between storytelling and shopping, proving that creativity at the point of sale is now imperative. From sonic branding to shoppable receipts, food marketing has gone full-experiential.
At Natural Products Expo West, panelists noted the need for brands to showcase premium quality when offering products featuring global flavors. Industry experts also said brands must offer authentic yet accessible global cuisine.
Consumer research platform Attest found that 88% of American adults are willing to ditch their preferred brands to save money in 2023.
Roughly 82% of shoppers feel product content online is more important than brand names. One executive notes how brands and retailers can deliver ideal information.
Grocers must focus on solidifying loyalty among shoppers during economic turmoil, and a carefully considered advertising approach is key.
A new report from Placer.ai, titled Placer Spotlight: Whole Foods’ Journey Since the Amazon Deal, takes a closer look at Whole Foods foot traffic data over the past several years. Here are some key takeaways: …
With inflation raging, consumers are beginning to cut costs on everyday CPG food items. And as a result, brand loyalty is taking a hit. Private-label brands, after two pandemic years in which they lost market …
Vericast recently released a report to help CPG brands better understand consumer buying habits amid the pandemic. “As shoppers have settled into new buying habits, brand loyalty has taken a hit overall,” Aimee Englert, Vericast’s …
In recent years, the uptick in consumer demand for purpose-driven brands has been profound, and food and beverage companies are no exception to the rule. “Consumers under 35 want companies to be a force for …
Food Institute Focus – Chipotle Continues Brand Dominance
