Survey: 88% of Shoppers Willing to Switch Brands to Save

Consumer research platform Attest found that 88% of American adults are willing to ditch their preferred brands to save money in 2023.

How Brands’ Online Content Sways Consumers

Roughly 82% of shoppers feel product content online is more important than brand names. One executive notes how brands and retailers can deliver ideal information.

CEO: Marketing to Loyal Grocery Shoppers Imperative in 2022

Grocers must focus on solidifying loyalty among shoppers during economic turmoil, and a carefully considered advertising approach is key.

Analyzing Whole Foods Foot Traffic

A new report from Placer.ai, titled Placer Spotlight: Whole Foods’ Journey Since the Amazon Deal, takes a closer look at Whole Foods foot traffic data over the past several years. Here are some key takeaways: …

CPG Food Brand Loyalty Taking Hit Amid Rising Inflation

With inflation raging, consumers are beginning to cut costs on everyday CPG food items. And as a result, brand loyalty is taking a hit. Private-label brands, after two pandemic years in which they lost market …

Report Says Brands Must Deliver on Consumer Value Expectations

Vericast recently released a report to help CPG brands better understand consumer buying habits amid the pandemic. “As shoppers have settled into new buying habits, brand loyalty has taken a hit overall,” Aimee Englert, Vericast’s …

Big Food Companies See ESG ‘Halo’ as Key to Building Brands

In recent years, the uptick in consumer demand for purpose-driven brands has been profound, and food and beverage companies are no exception to the rule. “Consumers under 35 want companies to be a force for …

Chipotle Continues Brand Dominance

Food Institute Focus – Chipotle Continues Brand Dominance