Brand Magnetism: The Driving Force Behind Gen Z’s Relationship with CPGs
A new report from Gen Z research and strategy firm dcdx noted the importance of brand magnetism for the CPG industry to attract young consumers.
Tag: brand
Feeding the Soul: The Transformation of Food in the Experience Economy
Many consumers are less concerned about material possessions and are instead turning toward experiences for fulfillment, sparking a resurgence of the so-called “experience economy,” which is also evident in food and snacking choices. In the …
Survey Shows Plant-Based, ESG Topics Important to Emerging Gen Z Food Leaders
Like the Millennials before them, the buying habits of Generation Z (defined broadly as those born between the mid-to-late 1990s and the early 2010s) are coming into focus for food industry manufacturers, retailers, and marketers. …