Tag: authenticity

Get Real! How to Achieve Authenticity & ‘Rizz’ in FoodBev

And that’s OK. In many ways, being authentic isn’t about the best product or service or value or lifestyle; it’s about being human, which is being vulnerable. Vulnerability is the heartbeat of authenticity, the subtle brand drumbeat that brand advocates and consumers can hear. Without a heartbeat – without being occasionally vulnerable – it will be hard to resonate and grow the brand in a way that feels organic, fresh, and authentic.

Poll: Consumer Optimism Plummeting

Optimism grew around the world last year as the pandemic receded and economies improved, an Ipsos poll of 24,000 global citizens indicated, but that consumer optimism faded as 2023 dawned. Many of those queried expressed …