Tag: artificial sweeteners

Top 5 Things Grocery Shoppers Look For on Food Labels

Today’s shoppers care about what’s in their food, and they are not afraid to check the label—but what exactly are they looking for? Standing in the grocery aisle, squinting at the product in hand, there …

What Consumers Really Think About Artificial Sweeteners

In mid-July, the World Health Organization (WHO) flagged aspartame, an artificial sweetener frequently used in diet sodas, as a possible carcinogen. Consumers responded to the news with a resounding shrug.

Reducing Sugar and Sweetness

Sugar reduction is a popular option for the three in five U.S. consumers who would rather cut back on sugar than consume artificial sweeteners, according to Innova Market Insights. Manufacturers are taking note of this …