Gamification is emerging as a winning strategy for restaurants looking to enhance their customer loyalty programs. 76% of owners said they plan to gamify their programs in the next 2 years, with brands like Starbucks, Jimmy John’s, and Dunkin’ leading the charge.
Gamification refers to the idea of point scoring and applying competitive techniques to encourage consumer engagement.
“In the sea of nearly identical programs, grocers are racing to keep up by adding perks such as free delivery or bigger buy-one-get-one savings,” Upside’s Thomas Weinandy said in a blog post.
Inflation is causing shoppers to rethink their buying journeys, which has made price a more important factor than ever. That is affecting how shoppers both plan and execute their supermarket trips, and grocers must start …
