Tag: adaptogens

Top Candy Innovations of 2023

This is fastly becoming the year of functional confectionery and “super sour” candy. Manufacturers are taking note in an era in which consumers are receptive to brief indulgences.

CPG Brands Aligning with Mental Wellness

Society has come a long way on normalizing discussions about mental health. With that, a growing list of brands are highlighting mental wellness in their marketing. As the issue is increasingly destigmatized—with celebrities and athletes openly discussing their …