The “Return to Real” trend signals a growing consumer shift toward authenticity–favoring simple, transparent ingredients and tangible, in-person experiences over hyper-enhanced, tech-driven products. For food industry leaders, this presents a chance to embrace nostalgia, highlight natural ingredients, and rethink marketing strategies to align with consumers’ craving for genuine connection.
This is fastly becoming the year of functional confectionery and “super sour” candy. Manufacturers are taking note in an era in which consumers are receptive to brief indulgences.
CHICAGO – At Coffee Fest Chicago recently, business owners and various industry reps gathered to take note of new products, as well as learn how to increase sales. As much as anything, the event suggested …
Society has come a long way on normalizing discussions about mental health. With that, a growing list of brands are highlighting mental wellness in their marketing. As the issue is increasingly destigmatized—with celebrities and athletes openly discussing their …
