Tracking Consumer Demand for Healthy Products

With rising consumer demand for healthy products in mind, the Food Institute Podcast invited Fran Guzman, lead of strategy and insights at the Kraft Heinz Co., to discuss recent developments in the healthy food space. The conversation focuses on emerging healthy beverage brands, consumer demand for healthy products, a turn towards real foods among consumers while snacking, and the use of food as medicine. Additionally, Guzman talks about the use of CBD/THC in foods, the legal uncertainty surrounding the products, and why a brand like Kraft Heinz may be wary to enter the space in the current climate.

Hosted By: Chris Campbell
Recorded: Oct. 9, 2020
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More About Fran Guzman:
Fran Guzman is a food and beverage marketer with 10 plus years of experience driving innovation, brand and category management, and corporate strategy initiatives. He leads the insights and strategy team for a $3 billion snacks and beverages portfolio at the Kraft Heinz Co. Prior to that, Guzman held similar roles at Keurig Dr Pepper and Sonic Drive-in and spent three years in consulting. He has a BA in Marketing Communications from Berkeley and MBA from McCombs at UT Austin.

To learn more about the Kraft Heinz Co., please visit: