How Do You Farm Salmon on Land?

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Seafood consumption is on the rise in the U.S., but changing conditions in the oceans are impacting where we source our fish. Atlantic Sapphire marketing director Max Francia joined The Food Institute Podcast to discuss the company’s Bluehouse Salmon brand, which produces land-farmed fish from Florida. In detail, Francia explains how the fishery facility works, in what channels the company sells its products, and the sustainability initiatives at play in their production process.

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More About Max Francia:
Max Francia, an MBA from the MIT Sloan School of Management, is Atlantic Sapphire’s Marketing Director. Max has extensive experience in consumer packaged goods having worked globally at Procter & Gamble and Spectrum Brands. Recently, Max is applying his passion and knowledge of consumer insights, brand management and strategy to the food sector, where he spearheads Bluehouse Salmon’s brand development.

More About Bluehouse Salmon:
Bluehouse Salmon raises healthy, happy fish in a way that’s good for the fish, for you, and for the planet we all share. Raising fish on land in Florida means no antibiotics, no hormones or GMOs, no microplastics, which are just some of the ways Bluehouse Salmon is innovating a healthier seafood experience. 

Learn More about Bluehouse Salmon here: