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When the Coca-Cola Co. announced it was discontinuing Honest Tea, co-founder Seth Goldman jumped into action to help fill the product niche he essentially created. Goldman – who also serves as executive chairman of Beyond Meat, co-founder of PLNT Burger, and co-founder of Eat the Change – shares his experience of developing and launching Just Ice Tea, what learnings he took from the creation of Honest Tea, and how the health-conscious consumer now has more choices than ever before.
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