Digging into Different Consumer Need States

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This episode is sponsored by: Kerry

The reasons people eat a specific product can vary even in a single day. That begs the question – what are consumers looking for in their food products throughout a day, a week, and a year? Kerry’s Soumya Nair and Shannon Coco join The Food Institute Podcast to share Kerry’s research on the fluid dynamics of consumer eating.

More About Soumya Nair:
Soumya is the Global Consumer Research and Insights Director at Kerry, leading the insights center of excellence. Soumya is deeply passionate about uncovering unmet consumer needs and untapped opportunities that drive actionable business outcomes.  Soumya started her journey in insight generation at Kantar, where she focused on consumer storytelling, product-entry strategies and consumer psychology. She has spent over 15 years in the industry conducting immersive ethnography, consumer segmentation and product optimization research for the food, beverage and luxury goods industry. Soumya is currently focused on driving insights rigor, harvesting cross region frameworks, establishing consistencies and structures, and developing upcoming talent in Insights at Kerry.

More About Shannon Coco:
Shannon is the Strategic Marketing Director of Food North America at Kerry. In her role, she drives business growth by developing insight-led strategies for technology innovation, new product creation and commercial activation through best-in-class integrated marketing activities. Shannon’s professional passion is rooted in her drive to understand consumer behavior, create market opportunities and nurture a high-performing team. Prior to Kerry, Shannon held roles in the higher education industry, where she honed her skills as a collaborative leader and became an advocate for workplace equality. She holds a Bachelor of Arts Degree in Anthropology and Music from Wheaton College, a Master of Science Degree in Marketing Practice from University College Dublin’s Smurfit School of Business, and an Executive Education Diploma in Strategic Growth for the Food Industry also from UCD Smurfit.

Thanks to Our Sponsor: Kerry
Kerry is the world’s leading taste and nutrition partner for the food, beverage and pharmaceutical markets. We innovate with our customers to create great-tasting products that feature improved nutrition and functionality while fostering a better impact on the planet. Our leading consumer insights, global RD&A team of 1,100+ food scientists, and extensive global footprint, enable us to solve our customers’ complex challenges using differentiated solutions. At Kerry, we are driven to be our customers’ most valued partner, creating a world of sustainable nutrition, and will reach over 2 billion consumers with sustainable nutrition solutions by 2030. For more information, visit www.kerry.com.