Becoming Omnipresent with Daily Harvest

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What does it mean to be omnipresent in the food channel? Daily Harvest founder and CEO Rachel Drori explains how her company aims to meet consumers where they are via direct-to-consumer and retail channels, and how it supports regenerative agriculture across the U.S.

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More about Rachel Drori:
Rachel Drori is taking care of food, so food can take care of you. As the Founder of Daily Harvest, Rachel and the company are on a mission to improve human and planetary health by making it convenient to eat more sustainably grown, organic fruits and vegetables daily.

Since launching the business in 2015, more than 20 million pounds of sustainably grown fruits and vegetables have been delivered to consumers’ doorsteps while supporting farmers’ transition to regenerative and organic practices.

Drori founded Daily Harvest with just 12 smoothies. The company, now valued at over $1 billion, offers over 100 options across nine different collections including smoothies, flatbreads, harvest bowls, grains and more. In 2023, the company built on its successful direct-to-consumer business with its launch into national retail. Daily Harvest is now found in the freezer section of more than 1,100 grocery stores across the country with more to come.

Prior to Daily Harvest, Drori spent years honing her skills as a customer-centric marketing executive, leading teams at Gilt Groupe, American Express and Four Seasons Hotels and Resorts. She has been named one of Inc.’s “Female Founders 100.” Drori graduated from the University of Pennsylvania and earned an MBA from Columbia Business School.  She lives in NYC with her husband and two sons.

More about Daily Harvest:
Daily Harvest is on a mission to make it really easy to eat more sustainably grown, organic fruits + vegetables every day. Why? Getting in 5 servings daily can help you live longer on a healthier planet. Our chef-crafted food is delicious, easy to prep, and built on the good stuff. From seed to plate, we’re committed to a better food system, one that prioritizes human and planetary health. We are transforming what we eat, what we grow, and how we grow it — one crop (and bite) at a time.

Learn more at: https://www.daily-harvest.com/