The Recipe for Success for Kodiak Cakes

Through its unique product offerings and strategic influencer partnerships, Kodiak Cakes has differentiated itself and created a strong brand persona that resonates deeply with modern consumers. 

Gen Z Teens Reducing Spend, Supporting Smaller Brands

Among CPG energy drink brands, Celsius over-indexes with teens, with 17% citing it as their favorite energy drink brand (vs. ~12% market share) while Monster and Red Bull under-index. Among snack brands, Campbell’s Goldfish are still most preferred. Teens report highest intentions to eat more or the same amount of Mondelez’s Clif Bar and Hershey’s products.

Rise & Grind: Decaf Coffee Gathers Major Momentum

While the rest of us were getting our morning jolt from a decent cuppa, decaf drinkers quietly (and deliciously) infiltrated the greater consumer market. Skyquest Technology recently predicted that the decaf coffee market will continue to grow to a $28.86 billion industry by the end of the decade.

Mac and Cheese Gets a Plant-Based Makeover

CPG producers are veganizing macaroni and cheese by removing dairy ingredients, adding gluten-free pasta and, in some cases, boosting the nutritional value of the popular comfort food.

An Evolution Explained: Mondelēz Report Reveals Changing Consumption Habits

Other noteworthy shifts include the emergence of Gen Z and Gen Alpha as influential consumer groups. These young consumers are influencing market trends such as the push for labeling transparency and ethical production.

FI Exclusive: Chef Robert Irvine Provides Guide for Restaurants to Survive Wage Hikes

The celebrity chef, who appeared on Food Network’s Restaurant: Impossible show between 2011 and 2023, fears that as many as one-fifth of all American “mom-and-pop” restaurants could be forced to close by year’s end due to rising labor costs.

Premium, Ethical, and On-Demand: The New Age of Snacking Unwrapped

For starters, the global demographic landscape is undergoing a noteworthy transformation, with “second lifers” – those embarking on new chapters post-retirement – emerging as a powerful group of consumers. By 2050, the over-60 demographic is expected to double. This shift is pushing the market towards balanced nutrition.

$85 Million to the Clearance Bin – Is Magic Spoon Done?

Magic Spoon cereal is twice as expensive as most other name brands. Many regard its flavor as questionable and its better-for-you status isn’t as rock solid as consumers would like to believe.

Major Companies Make Ambitious Push for Plastic Recycling

Advanced plastic recycling remains a dream for many F&B companies, but Nestle, for one, plans to implement major changes along those lines by 2030.

Chicken Nugget Sales are Soaring. Can Plant-Based Varieties Take Flight? 

Demand for frozen chicken nuggets is strong, giving alternative varieties a significant runway for lift off — but sales remain grounded. 

Korean Food is Ascendant

Zooming out, Korean cuisine has found a niche in today’s restaurant, retail, and grocery foodscape, whether standing alone as a global cultural beacon of cuisine or being reimagined with some of today’s food trends.

Wave of Success: Plant-Based Brand Konscious Foods Enjoying Rapid Ascent

Plant-based brand Konscious Foods has enjoyed a meteoric rise. Focusing on achieving price and taste parity with traditional meat has been key, the brand’s founder explained.

Novel Proteins Earn Landmark Regulatory Backing

The approvals signal a potential disruption to traditional animal- and plant-based ingredients that have long dominated consumer packaged goods (CPG).

Unlocking Gen Z Loyalty: Why Experiential Branding is the Future

According to brand strategy experts, Gen Z consumers currently seek experiences and cultural relevance from CPG companies.

Debate Surrounding California’s Food Additive Ban Heats Up

Debate surrounding California’s impending food additive ban is heating up as state-level copycat proposals rise across the U.S. Last month, the National Confectioners Association spoke out against the ban, calling it “an emotionally-driven campaign that lacks scientific backing.”

Clean Label Takes Center Stage as Ultra-Processed Stigma Grows

Clean-label initiatives continue to rise within the plant-based category and beyond as concerns surrounding ultra-processed foods intensify and more consumers prioritize what’s NOT in their products.

The Endless Promise of Pizza

Served as an LTO, in a restaurant, or at a ball game, fired in a brick oven at 800 degrees or reheated Sunday morning in a battered collegiate microwave after a late night, pizza is a tough business that can yield great rewards, revenue, and satisfaction.

Study Shows Consumers Craving Convenient, Traditional Meats

Try as plant-based brands might, traditional meats remain the largest generator of revenue in fresh departments, according to recent findings.

Fresh OJ Deep Dive: Brand Leaders Feeling the Squeeze

Fresh orange juice producers continue to walk a fine line between supply and demand while consumer beverage preferences fluctuate widely.

The Cost of Loyalty – How Trader Joe’s & Costco Do It

So prevalent and all-consuming is the cultural agency of the Costco Kirkland Signature All-Beef Hot Dog that it’s propelling a crypto “memecoin” on the Solana crypto exchange. That is a real sentence. “Hot dogs are in control,” writes one commentator on TikTok. “The buns stay on,” adds @Jan crypto trader in the same thread amid a rising swell of crypto brokers.

Fueling the Future: Functional Foods Gain Momentum

There’s a growing feeling among many consumers that what we put into our bodies can perhaps solve myriad health issues. That presents a major opportunity for CPG brands regarding functional food products. 

Infernos, Fevers, and Freight Failures: A Fiery Start to 2024

Wildfires threaten the 2024 growing season, as bird flu and cargo woes challenge global resilience and supply chains.

Market Signals: Unpacking Bezos Earth Fund’s Alt-Protein Allocation

Bezos Earth Fund is allocating $60 million to build research centers that focus on improving the taste, cost and nutritional value of alternative meats. What does this financial traction signal for the future of alt-meat investments?

Easter Sticker Shock: Cocoa Prices Still Skyrocketing

How much money is the Easter candy market worth? Hold onto your Easter baskets – in the United States alone, 2024 Easter candy sales are expected to exceed $3.3 billion (Statista)

Digesting Expo West: 5 Noteworthy Observations

Expo West 2024 grew by more than 100%, year over year, in terms of social discussion. Innovative products in categories like regenerative organic, the Mediterranean Diet and more had attendees talking.

From Panic to Plate: How Xolair is Changing the Menu for Allergy Sufferers

The treatment represents an impressive scientific achievement, however, borne from human perseverance to solve major quality-of-life issues. Xolair transcends mere new medical knowledge—it’s a step towards allowing food allergy sufferers to live more freely.

The Future of Retail, Part 2- Tomorrow’s Tech

To further understand how inventory and supply chain will change, Jarvis said the end of data silos must be achieved “to create a holistic understanding of each shopper, their interactions, and the stream of information being shared with them.

Scottish Cuisine Has Burst onto the American Scene

Not only is Scotland home to world-famous cattle breeds and celebrated wild-caught game, but the neighboring North Sea and Atlantic Ocean ensure that the country of roughly 5.5 million residents boasts stellar oysters and mussels. 

Expo West Speakers Plot Plant-Based’s Path Forward

Last Friday at Expo West, industry leaders unpacked the plant-based category’s path forward. “Progress is not linear,” one CEO reminded the crowd, adding that getting consumers to try plant-based items “has to be a stepwise process.”

America is Poised to Embrace Tofu

In today’s alternative protein space, the possibilities tofu offers are turning heads. More flavorful than most plant-based products, more rewarding than a perfect burger alternative, and much more affordable than a meat-based option, tofu checks a lot of boxes as a middle-of-the-road protein alternative that doesn’t necessarily have to market itself as a one-size-fits-all plant-based option.

Big Opportunity Remains in Beef Jerky Category

“Jerky brands come and go because the barriers of entry to the industry are small,” Cawley said. “A good recipe, some packaging, and a solid manufacturing partner, and you can start selling legally and usually get traction locally.” Once early consumer adopters are exhausted, however, it often becomes difficult for fledgling jerky brands to earn retail shelf space, keep it, and create a compelling value proposition that resonates with shoppers nationwide.

3 Key Takeaways from Expo West 2024

With consumers as focused as ever on improving their health and wellness, clean diets including foods like whole fruits, vegetables, and lean proteins have gained momentum. The show floor at Expo West illustrated that movement.

What the Jal? Jalapenos Aren’t Hot Anymore

Why aren’t many store-bought jalapenos hot anymore? The answer lies in changing palates and products bred for consistency, not flavor.

The Future of Retail – The 10,000-ft. View

“By 2030, visiting a Target, Walmart, or Costco won’t just be about shopping,” said Diana Zheng, head of marketing at Stallion Express, a leading e-commerce shipping company from Canada, “It will be an experience. An immersive experience. A personalized experience, even a social experience.”

Candy Crush: Confectionery Producing Record Sales  

“Consumers seek out chocolate and candy to help enhance holiday seasons, family celebrations, and those important ‘treat yourself’ moments,” said John Downs, president and CEO of the National Confectioners Association, in a statement.

Can Oscar Mayer Revitalize the Plant-Based Sausage Market?

Last week, The Kraft Heinz Company unveiled plant-based hot dogs and sausages under the Oscar Mayer brand. Could this launch be a bellwether for the struggling alt-meat sector?