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Yellow Pea Protein Market Growth Set to Continue on Rise of Alternative Meat

This article is written and sponsored by Transparency Market Research.

Rising customer interest in alternative meats, the growing veganism trend, and increased demand from the nutritional supplements industry are projected to drive global yellow pea protein market expansion in the coming years. At the same time, the rising popularity of other alternative plant protein products derived from broccoli, lentils, quinoa, chickpeas, and other sources, may temper growth.

Yellow pea protein products hold various advantages over their traditional counterparts, including low costs for production and storage. These products can be stored easily and feature longer shelf life than protein isolate products sourced from animals.

The fast-paced expansion of the alternative meat industry has attracted the attention of  manufacturers in the yellow pea protein marketspace. With that, leading industry players are leveraging cutting edge technologies to boost production of yellow pea protein products.

Producers are also focused on increasing their agricultural yield to grow production volumes.

Yellow Pea Protein Equally Nutritious as Casein in Milk: Research by INRAE

Yellow pea protein is also a highly nutritious and a reliable source dietary protein.

As per a recent research study conducted by the Institut National de la Recherche Agronomique or INRAE, a French research institution, the protein compounds extracted from the yellow pea offer similar metabolic and digestive characteristics as the milk protein, Casein.

Furthermore, the study by INRAE also validated the potential of yellow pea isolates as a superior quality protein. The yellow pea protein isolates can offer up to 24% of protein content derived from traditionally sourced protein products.

Considering the growing veganism trend and large pool of lactose intolerant consumers that requires alternate sources for protein, demand for yellow pea protein is expected to remain high over the next few years.

Asia Pacific, North America Show Promising Growth Potential

North America shows promising growth potential over the next few years, as consumers adopt healthier lifestyles, eat more nutritious food products. The rising demand for nutritional and healthy food supplements and presence of a large number of leading industry players in the region also drives the growth in the North America yellow pea protein market.

However, the strongest growth prospects are in the Asia Pacific region, particularly in China where government initiatives to reduce meat consumption – and increase plant-based protein solutions—are gaining steam.

Yellow pea protein can be used in food processing, animal feed, nutraceuticals, infant nutrition, and sports nutrition. Apart from food and beverages, pea protein also has applications in the personal care as well as cosmetics industry.

The dominant players in the market include Cargill, Inc., The Scoular Company, Cosura Groupe Warcoing S. A., Roquette Freres, Bata Food, The Green Lab LLC, DuPont de Nemours, Inc., Burcon NutraScience Corporation, Axiom Foods, Inc., Glanbia PLC, Kerry Group PLC, and Shandong Jianyuan Group, among others. Yellow pea protein industry players are focused on expanding their production facilities in order to meet the rising demand and launching new and innovative protein isolate products, sourced from yellow pea.

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