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Private Label Canned Vegetables Sales Retain Dollar Share

Private label sales continue to control dollar share in the canned vegetable sector, according to a Food Institute analysis of data provided by IRI Worldwide. Private label products remained a top seller in many canned fruit categories, as well.

Private label supermarket sales of canned vegetables led the pack during the period. Sales of private label canned corn, green beans and green peas reached over a half-billion dollars. Each category retained about 35% of the dollar share, although all three varieties suffered between 2% and 3% decline when compared to the year before.

The dominance of private label products was not all-encompassing. Of the fifteen juice products within the juice and concentrates category, nearly half (46.7%) did not have private label sales within the top five. Orange juice was a clear exception to the rule, as it maintained the top slot for orange juice concentrate with 55.5% of the dollar share. Private label was the third entry for bottled orange juice, maintaining about 8% of dollar share.

The Food Institute provides a full analysis of supermarket sales on a quarterly basis in the form of its special edition. The Market Info Centers also house actionable linformation, including historical supermarket sales figures, top-five producers in each category, dollar share percentages, annual changes, and more. For full analysis, members can view the Food Institute Report: Supermarket Sales special edition by clicking on the link here.