Produce for Better Health Foundation recently released its State of the Plate 2015 report which noted a 7% decrease in per-capita consumption of fruit and vegetables over the last five years, fueled by a 14% decrease in fruit juice consumption. However, per-capita fruit consumption decreased at only 2% during the time frame when fruit juice is excluded from the results.
The drastic change in per-capita consumption of fruits and vegetables, the report argues, is linked directly to the shifting demographics of vegetable and fruit consumers. The ages 2-17 demographic group was reported as consuming 17% more fruit when compared to the same age group in 2009. Despite overall vegetable consumption trending down, store fresh vegetable consumption has grown 10% among young children.
Overall, the Produce for Better Health Foundation expects that per-capita fruit and vegetable consumption will grow by 4% over the next five years, citing changing life stages and generational effects. The group expects higher growth in fresh vegetables at 8% and fruit, excluding juice, at 9% during the same time frame.
Will their predictions be true? We'll have to wait until State of the Plate 2020 is released.
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Chris is a business writer and market analyst that focuses on the Markets, Legal and Washington sections of the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He invites you to contact him via email at firstname.lastname@example.org to talk about anything food-related.
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