Trader Joe's has a long-established reputation for providing healthy fare at affordable prices, but a former executive from the company is taking it one step further with the opening of the Daily Table in Dorchester, MA.
The not-for-profit grocery, owned by Doug Rauch, a former president of Trader Joe's, has reached the national spotlight. Although Rauch undoubtedly adds to the allure of the grocery, the prices are the real star: some are, simply put, incredibly affordable. Here is a sampling of expected prices at the store, according to Supermarket News:
Rauch told the Boston Globe that he wants the Daily Table to serve a population segment that typically cannot access inexpensive, healthy foods. He wants to be able to sell affordable groceries in communities like Dorchester, but he also wants to provide ready-to-cook meals and hot grab-and-go items at prices that rival cheap fast food but retain nutritional value in a balanced diet.
Rauch plans to expand the project to Detroit, Los Angeles, New York, San Francisco and other cities around the U.S. if the organization is successful. Will it be? That remains to be seen, but with increased demand for sustainable products and the call for the elimination of food waste, never mind the growing epidemic of food deserts within the country, I think it's safe to assume that a low-cost, healthy food option will have few problems finding customers.
Chris is a business writer and market analyst that focuses on the Markets, Legal and Washington sections of the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He invites you to contact him via email at email@example.com to talk about anything food-related.
10 Mountainview Road
Upper Saddle River, NJ 07458
Food Institute reps are available to answer your questions
BECOME A MEMBER
For close to 90 years, The Food Institute has been the best "single source" for food industry executives, delivering actionable information daily via email updates, weekly through The Food Institute Report and via a comprehensive web research library. Our information gathering method is not just a "keyword search."