Datassential’s latest coffee trends report surveyed more than 11,000 consumers to gauge how they’re getting their caffeine kick in 2024.
How can beverage businesses capitalize on the latest coffee trends? Let’s examine. …
Daily Consumption Habits
When it comes to daily consumption, non-alcoholic beverages are more popular by far than alcoholic counterparts. This may not come as a surprise, but water came out as the most consumed beverage, with 76% reporting daily consumption, while tea is at 30% and milk at 23%.
Currently, coffee is consumed on a daily basis by 56% of consumers.
Beer is consumed daily by 13% of respondents, followed then by wine at 12%.
Coffee Trends
The average number of cups of coffee reported through the Datassential survey was 1.7, and 33% said that they had it with food. Sixty-five percent of consumers used it with creamer, 38% with sweeteners and 24% drank coffee black.
Most people purchase their coffee at a coffee shop and the top chain is Starbucks.
Hot coffee remains a top beverage, but Datassential found that it’s experiencing a decline in consumption, while cold coffee consumption continues to grow. Flavored cold coffee is the most popular type of cold coffee to drink, while cold brew is the most mainstream.
Roughly 27% of those surveyed reported they drank cold brew more than one year ago. The reasons reported for increased consumption include better flavors, that it’s easier to find, it boasts a better price, and that consumers’ favorite brands have started to carry it.
Taking Advantage of the Trends
Heather Perry, a two-time U.S. champion barista and CEO of Klatch Coffee, shared her thoughts on the latest coffee trends with The Food Institute. She believes convenience is the key for manufacturers to appeal to consumers.
“While it’s possible for coffee enthusiasts to make cold brew coffee at home, using a bottled, ready-to-use product offers a high convenience factor and saves time,” Perry said.
“Additionally, it gives consumers the freedom to customize their coffee experience, allowing them to make their coffee drinks exactly how they like them.”
Perry is taking her own advice, and Klatch is debuting a premium espresso concentrate, which is a ready-to-use product that can be used to quickly make coffee drinks without the time required for brewing.
The Food Institute Podcast
Restaurant results for the second quarter weren’t stellar, but people still need to eat. Are they turning to their refrigerators, or are restaurants still on the menu for consumers? Circana Senior Vice President David Portalatin joined The Food Institute Podcast to discuss the makeup of the current restaurant customer amid a rising trend of home-centricity.
