More often the state of the economy is shifting consumers to a value-oriented model, one that prioritizes cheaper national brands, private label, and products that offer a compelling proposition related to quality or other factors such as social/environmental impact or special diet need.
The difference now, is that everyone is engaging in these behaviors, not just the lower- or middle-income consumers as in earlier years.
“If you go into an Aldi today, you’ll see quite a few Mercedes,” quipped Danny Edsall, principal and global grocery leader for Deloitte during a conversation about the new consumer need state at Groceryshop 2025.
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