Target is muscling into Whole Foods territory with a major wellness expansion, betting that value priced “better for you” goods can revive slipping sales. But with Walmart and Amazon escalating their own health pushes, the retailer’s path to growth remains anything but simple.
Health and wellness are top of mind as consumers consider their food and beverage purchases.
Robert F. Kennedy Jr.’s flipped food pyramid champions whole foods and fuller fat proteins, but nutrition experts warn the shift could spike chronic disease risks. The shake-up also raises big implications for producers, as federal guidance realigns around less processing.
Health-driven consumer habits are shaping produce trends, with broccolini selected as the 2026 Vegetable of the Year and sweet potatoes earning a spot as the honorable mention. FullTilt Marketing also identified the kabocha squash and endive as vegetables to watch this year.
