Few countries tie in their national identity with their culinary history as closely as France. When you think of French cuisine, your mind probably focuses immediately on cheeses, wines and baguettes. That may need to change, however, as the organic movement picks up steam within the country.
Between 2012 and 2014, France led Europe in new organic fruit and vegetable products, with nearly a quarter of all new produce introduced carrying the organic claim, according to Mintel. This compares quite favorably to other European countries, including Germany (20%), Italy (8%) and the U.K (5%).
The drive for these organic products, according to Mintel, is two-sided. Food safety is one half of the equation, with two-thirds of surveyed consumers citing it as a concern. Younger consumers and households with children tend to be the most open to using organic fresh fruit and vegetables. In addition, about half of French consumers believe that organic products are better for the environment when compared to traditional produce.
The data suggests that there are opportunities to increase organic fruit and vegetable product uptake in France if marketers focus on younger consumers and households with children. Mintel believes those long-held cultural culinary traditions are evolving in France due to longer working hours, more women in the workplace and the growth of single-person households.
To meet these changing cultural norms, Mintel advises convenience above all else, as it plays a part in purchasing decisions for about half of French consumers when analyzing vegetable purchases. Frozen formats also grew by 10% during the time period, playing on the notion held by 50% of French consumers that frozen foods are just as nutritious as fresh.
Sales for Kellogg’s U.S. morning foods unit declined 1.3% in its fiscal third quarter, reported CNBC (Oct. 31). Despite the decline, company officials see improvements on the horizon.read more
Food continues to be teens’ top spending category, remaining at its 24% peak, according Piper Jaffray Companies’ semi-annual Taking Stock With Teens survey. Chick-fil-A is the No. 1 restaurant among the age group, followed By Starbucks, which remains the only publicly traded brand with double-digit mindshare,.read more
Chris focuses on fresh, canned and frozen fruit and fresh and dried vegetables for the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He is a proud Rutgers University alumnus with a degree in English, and has a background in web writing for a variety of industries, including legal, foodservice and small-to-medium sized businesses. In his downtime you can find him watching New York Yankees baseball, hiking, enjoying live music and spending time with his dog Kaiden. He invites you to contact him via email at firstname.lastname@example.org to talk about anything food-related.
There are no comments, yet. Why don't you add one?
10 Mountainview Road
Upper Saddle River, NJ 07458
Food Institute reps are available to answer your questions
BECOME A MEMBER
For close to 90 years, The Food Institute has been the best "single source" for food industry executives, delivering actionable information daily via email updates, weekly through The Food Institute Report and via a comprehensive web research library. Our information gathering method is not just a "keyword search."