At the intersection of food and technology, you'll find an interesting paradox. Although companies such as Monsanto would receive nothing but ire for announcing a genetically-modified yeast strain that could create a milk-substitute, when a Silicon Valley startup achieves the same result, the response is considerably less angry. Ask Muufri about it, as they just created that very strain of GMO yeast.
Over the past five years, Silicon Valley investors have pumped over a billion dollars into food technology, as explained in a recent National Geographic article. What exactly are they investing in, besides GMO yeast? Well, egg substitutes, 3-D meal printers and meat replacements, for starters.
Could the Silicon Valley generation, the epitome of the Millennials, a generation obsessed with locally-sourced, fresh-as-possible fare really be interested in creating artificial foods? It seems like an interesting paradox, but when you pull away the layers, the truth is less surprising than one would guess.
The secret lies at that intersection. Monsanto would be vilified for that yeast strain because it would be seen as a move for profits. The Silicon Valley entrepreneurs position themselves as innovators fighting a litany of ills, including global poverty, unsustainable processes, animal cruelty and environmental decay. Considering their reputation of improving the world through technology, it makes sense that the normal consumer would cut a technology innovator some slack.
However, in order for Silicon Valley to truly take the food industry by storm, they will need to convince natural-food advocates that the social benefits of such technologically-created foods outweigh the risks. They must prove that their products are safe, environmentally-sustainable and, above all, delicious, or risk facing a divided front when trying to sell their products in a growing GMO-free market.
While Whole Foods is gaining ground in the grocery market, it’s taking longer than expected, as the grocer has to overcome its pricey reputation, among other barriers, before seeing real impact.read more
Grocery apps are some of the fastest-growing in the U.S., according to eMarketer. In 2018, 18 million U.S. adults will use a grocery app at least once a month, up 49.6% over 2017. By 2019, the firm predicts more than one in five adult smartphone e-commerce buyers will use a grocery app to order food.read more
Chris focuses on fresh, canned and frozen fruit and fresh and dried vegetables for the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He is a proud Rutgers University alumnus with a degree in English, and has a background in web writing for a variety of industries, including legal, foodservice and small-to-medium sized businesses. In his downtime you can find him watching New York Yankees baseball, hiking, enjoying live music and spending time with his dog Kaiden. He invites you to contact him via email at firstname.lastname@example.org to talk about anything food-related.
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