The avocado is an interesting fruit, a hold-over from a time long past. The seed is too large for most of today's animals to properly disperse, and for two million years it barely survived on the backs of rodents before the Aztecs began cultivating them for food. Today, the avocado's existence is again threatened, but not by underuse. In fact, the opposite is true: humans are eating too many of them.
Although America's infatuation with avocados seems to be far from over, the supply chain may put a damper on the fast-growing favorite. For nearly 200 years, avocados were one of many crops produced in Mexico, including corn, soybeans and sugar. When it reached "superfood" status, however, things began to change. U.S. consumption has grown between 10% and 30% every year since 2010, according to the Hass Avocado Board, and Mexican producers cannot keep up with American demand.
The rising costs of avocados have priced out the very families who farm the crop, according to National Geographic. Farmers instead have become more willing to maximize earnings by exhausting their land and water resources. It takes nearly 100 gallons of water to create one pound of avocados, and aquifers in Chile and Mexico are being drained quicker than they can be replenished. Clearly, drought concerns on the West Coast have also put a damper on avocado production. In Florida, the second largest supplier of avocados in the U.S., farmers are fighting laurel wilt which is devastating crops and limiting an important source of international supply.
Managing supply and demand is always a fickle business, especially when it comes to perishable crops that humans don't have complete control over. Will avocados reach a breaking point in sustainability? If another superfood doesn't supplant America's newest darling, I think it's safe to say it will. The only question is: when?
While Whole Foods is gaining ground in the grocery market, it’s taking longer than expected, as the grocer has to overcome its pricey reputation, among other barriers, before seeing real impact.read more
Grocery apps are some of the fastest-growing in the U.S., according to eMarketer. In 2018, 18 million U.S. adults will use a grocery app at least once a month, up 49.6% over 2017. By 2019, the firm predicts more than one in five adult smartphone...read more
Chris focuses on fresh, canned and frozen fruit and fresh and dried vegetables for the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He is a proud Rutgers University alumnus with a degree in English, and has a background in web writing for a variety of industries, including legal, foodservice and small-to-medium sized businesses. In his downtime you can find him watching New York Yankees baseball, hiking, enjoying live music and spending time with his dog Kaiden. He invites you to contact him via email at email@example.com to talk about anything food-related.
There are no comments, yet. Why don't you add one?
10 Mountainview Road
Upper Saddle River, NJ 07458
Food Institute reps are available to answer your questions
BECOME A MEMBER
For close to 90 years, The Food Institute has been the best "single source" for food industry executives, delivering actionable information daily via email updates, weekly through The Food Institute Report and via a comprehensive web research library. Our information gathering method is not just a "keyword search."