Food enthusiasts (commonly known as "foodies") are becoming more and more prevalent in today's American culture. The rise of cooking TV channels, social media recipe swap groups and myriad publications on specialty and otherwise-unknown foods is bring a wider selection of produce, meats and food styles into American homes. This fascination with new types of food also apparently translates into their foodservice choices.
New research from Mintel notes that nearly half of Americans who visit restaurants consider themselves to be foodies, with 47% responding in the affirmative. When the focus group was changed to encompass only Americans between the age of 25 and 35, a resounding 68% noted that they were foodies.
The Mintel research also found that some 86% of foodies are interested in learning more about international food, and nearly half of all foodies would like to see more international options on more traditional menus. The options they'd most like to see more of include tortas (49%), schwarma (48%), kimchi (35%) and matcha (30%).
Now, this is all well and good, but with increased and more diversified menu offerings comes higher price points throughout the supply chain. And this is where Americans' wants are not being backed up by their wallets.
Eating and drinking place sales totaled $52.3 billion on a seasonally-adjusted basis in October, which represented a solid 0.5% increase over September's numbers, but according to the National Restaurant Association, nearly 7 in 10 consumers are still holding back on spending.
The bright spot? Younger consumers (the very ones most interested in expanded food offerings) are the most bullish, with just two in ten consumers between the ages of 18 and 34 noting they are holding back significantly on spending.
Chris focuses on fresh, canned and frozen fruit and fresh and dried vegetables for the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He is a proud Rutgers University alumnus with a degree in English, and has a background in web writing for a variety of industries, including legal, foodservice and small-to-medium sized businesses. In his downtime you can find him watching New York Yankees baseball, hiking, enjoying live music and spending time with his dog Kaiden. He invites you to contact him via email at firstname.lastname@example.org to talk about anything food-related.
10 Mountainview Road
Upper Saddle River, NJ 07458
Food Institute reps are available to answer your questions
BECOME A MEMBER
For close to 90 years, The Food Institute has been the best "single source" for food industry executives, delivering actionable information daily via email updates, weekly through The Food Institute Report and via a comprehensive web research library. Our information gathering method is not just a "keyword search."