The food industry is gearing up for the Millennials who recently surpassed Baby Boomers as the largest segment of the U.S. population but whose eating habits are much different. As noted in the upcoming Demographics Of Food Spending: Here Come The Millennials, from The Food Institute, 25-34 year-old Millennial households spent 45% of their food expenditures away-from-home in 2013 compared to just 37% for 55-64-year households – the tail end of the Baby Boomer generation.
Looking at it dollar-wise, Millennials spent $50.75 weekly for food consumed away-from home, while Baby Boomers spent $47.67 – 6.5% more despite Millennials having overall expenditures 14% below those of Baby Boomers, according to Food Institute analysis of data from the Bureau of Labor Statistics.
Based on this data, if Millennials continue to spend that larger percentage of their income away-from-home as they move into the 35-44-year old bracket, they will be adding an additional $6.0 billion yearly eating at restaurants and other foodservice places than their predecessors, sans inflation. That’s the equivalent of sales at Pizza Hut – which has 10,000 locations worldwide.
While Whole Foods is gaining ground in the grocery market, it’s taking longer than expected, as the grocer has to overcome its pricey reputation, among other barriers, before seeing real impact.read more
Grocery apps are some of the fastest-growing in the U.S., according to eMarketer. In 2018, 18 million U.S. adults will use a grocery app at least once a month, up 49.6% over 2017. By 2019, the firm predicts more than one in five adult smartphone e-commerce buyers will use a...read more
Brian became president of The Food Institute in 2002 and has worked for this non-profit, founded in 1928, since 1980. Brian has been interviewed on consumer and food industry trends on a number of television programs, including Fox News, The Today Show, NBC News, the CBS Evening News and the PBS Nightly Business Report, and quoted in publications ranging from The Wall Street Journal and New York Times to Supermarket News, Progressive Grocer and Food Processing magazine. He has also been a frequent guest on various Public radio programs discussing food prices, mergers & acquisitions, and other industry issues.
Brian graduated from Ramapo College in Mahwah, NJ with a B.A. in Political Science and also holds a Masters in Administrative Science from Fairleigh Dickinson University.
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