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The Food Institute Blog

The Food Institute Blog

Producers May Pay Price of McDonald's Antibiotics Policy
Posted on March 09, 2015 by Bryan Wassel

McDonald's decision to remove human antibiotics from its U.S. chicken supply will be costly, and analysts believe that price will be passed on to suppliers, not franchisees or consumers. Suppliers, including Tyson Foods Inc., have two years to make the switch, which could increase on-farm costs by up to 3%, reported Reuters. At a time when more affluent consumers are eating at fast casual restaurants, McDonald's will likely seek to keep prices down for its lower income customers, according to analysts.

Removing the antibiotics cost Perdue Farms millions of dollars and took more than a decade. In addition to increasing mortality rates, removing antibiotics cause chickens to take as much as 20% longer to reach market weight, and additional three to nine days. These combined call for higher egg production.

Regardless of the difficulty, McDonald's size gives it clout with producers. While the difficulty of the task was acknowledged, senior vice president of North America supply chain management Marion Gross stated that the move was "an investment" being made to keep up with consumer demands.

 

About the Author

Bryan Wassel
Editorial Director
The Food Institute

With a background in both daily and weekly publications, Bryan has worked as a journalist since freelancing for his hometown paper in high school. He has since written both in print and online for min, The Times of Trenton and North Jersey Media Group, holding positions from stringer to editor. With a background as a news reporter, he has learned to seek out the focus behind the story, digging for the most important information. He has been with The Food Institute since 2013, where he edits Today in Food and The Food Institute Report, as well as puts together newsletters for several clients.

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