While new GMO apples were recently approved by the USDA, they will not be hitting grocery stores anytime soon. Developed by Okanagan Specialty Fruits Inc. (OSF), the USDA approved on Feb. 14 two apple varieties that have been genetically engineered to resist browning. These varieties will be marketed as Arctic Granny and Arctic Golden by OSF. According to the USDA's announcement, reviews on the two apples found that Arctic apples "are unlikely to pose a plant pest risk" and deregulation "is not likely to have a significant impact on the human environment."
But consumers will have to wait a little longer to purchase the apples since apple trees take several years to produce significant quantities of fruit. “Our focus is working with growers to get trees in the ground. As more trees are planted and they come into commercial production, there will be a slow, but steady market introduction,” said Neal Carter, president and founder of OSF explains in a press release.
Carter estimates that Arctic apples will first be available in late 2016 in small, test-market quantities while and wide distribution to slowly following, possible years for the nonbrowning Arctic fruit.
While Whole Foods is gaining ground in the grocery market, it’s taking longer than expected, as the grocer has to overcome its pricey reputation, among other barriers, before seeing real impact.read more
Grocery apps are some of the fastest-growing in the U.S., according to eMarketer. In 2018, 18 million U.S. adults will use a grocery app at least once a month, up 49.6% over 2017. By 2019, the firm predicts more than one in five adult smartphone e-commerce buyers will use a grocery app to order food.read more
James covers markets for the Food Institute, including the canned vegetable, frozen vegetable, tomato products, processed fish, dried fruit, nuts and juice and concentrate sectors. A reporter and editor for 21 years, James has worked as a writer and editor for North Jersey Media Group, an associate editor at Rodman Publishing and a production editor for the Daily Racing Form. James can be reached by email at email@example.com or by phone at 201.791.5570 ext. 227.
There are no comments, yet. Why don't you add one?
10 Mountainview Road
Upper Saddle River, NJ 07458
Food Institute reps are available to answer your questions
BECOME A MEMBER
For close to 90 years, The Food Institute has been the best "single source" for food industry executives, delivering actionable information daily via email updates, weekly through The Food Institute Report and via a comprehensive web research library. Our information gathering method is not just a "keyword search."