Coming out of the pandemic, the food and beverage marketing landscape has changed dramatically; plus, technological capabilities have opened doors for personalization and data collection.
We are in a new era, and brands need to know how to master today’s marketing environment.
Let’s take a look at some of the changes guiding the sector.
ROI, ROI, ROI
Even the attributes that determine success have shifted.
“I don’t remember talking about the ROI [return on investment] of awareness ads before the pandemic. Today, everything is focused on ROI,” Kate Weidner, chief creative officer at C.A. Fortune, told FI.
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