Innova Market Insights recently noted that two in three consumers are open to trying new international food, with Asian cuisines ranking second most popular for meals (after the consumer’s local cuisine). And, according to a recent report by Kerry Group, as consumers become more well-travelled, they also become more discerning in taste and flavor, meaning restaurants’ menu items must deliver authenticity.
Fortunately for the foodservice industry, Baily International Foods is well-equipped to handle such demand.
Over the course of four decades, Baily Foods has sold hundreds of millions of egg rolls, wonton wrappers, egg noodles, dried noodles, and countless other Asian products. The Granite City, Illinois-based brand is 100% vertically integrated and prides itself on making authentic Asian foods from scratch. Baily uses only the freshest, premium ingredients while adhering to rigorous USDA-inspected and HACCP-regulated standards across four facilities.
With our line of easy-to-make products, Baily Foods can deliver restaurant operators’ efficiency and increased profitability. Baily Foods boasts the capacity to excel in the private-label segment, with genuine Asian products like hand-rolled egg rolls that feature an extra crispy exterior, thus providing the crunchy mouthfeel gaining popularity in 2025. Our egg rolls offer convenience, requiring minimal cooking time and consistent quality. Additionally, this appetizer dish is priced affordably relative to other menu items and is more cost-effective versus making them in-house.
Especially during this period of extended inflation, Asian menu items like egg rolls and noodles are finding renewed interest among consumers.
“We offer an extensive assortment, with a variety of products and specs,” said Cindy Wong, Baily Foods’ Vice President of Sales. “We make our wrappers fresh daily, using our proprietary flour blend, offering varied sizes for versatile applications. We roll with the freshest ingredients and signature spices. Our dry noodles stage long and slowly and are dried for 18 hours. Our premium products offer value-added convenience, yet authentic, satisfying experience, and superior taste and texture.”
And this is not your father’s Asian food. Baily Foods’ Asian products add versatility to any menu. Our brand has found innovation with added items like Southwest Egg Rolls. Baily Foods’ fillings – a delicious combination of spices and high protein contents – meet the demands of younger consumers, like those within Gen Z, who appreciate bold, global flavors.
“At Baily Foods, we are dedicated to crafting the best-tasting and most authentic Asian foods. We believe innovation is not just about creating new products but about providing solutions that truly address the evolving needs of our customers,” noted Chelsea Tyus, the brand’s Director of Quality, Research and Development. “What sets us apart is our unwavering commitment to quality and delivering exceptional taste experiences that capture the true essence of Asian cuisine.
“In 2025, we’re expanding capacity to meet demand while new R&D resources are developing a range of innovative products that not only enhance menu creativity but also contribute to a more efficient foodservice landscape, all while maintaining the highest standards of authenticity and flavor.”
With all our lineup of products has to offer – and with the celebration for Chinese New Year fast approaching (starting January 29) – Baily Foods could not be more excited for what lies ahead.
“2025 is shaping up to be an incredibly exciting year for Baily Foods,” CEO Ken Plasse said. “We are committed to being the most trusted provider of exceptional Asian-inspired food while maintaining our dedication to quality, authenticity, and customer service. We are expanding our team and capacity, exploring new avenues of growth through strategic acquisitions, and delivering exciting new form factors that meet the evolving needs of today’s consumers. We believe that 2025 will be a year of significant progress, and we are just getting started.”
About Baily Foods
Baily Foods has over 40 years of expertise in offering premium Asian products. We offer an extensive assortment including egg rolls, noodles, and more. We are vertically integrated. We make our eggrolls and noodles from scratch, hand rolled using the freshest ingredients and signature spices. Our products offer value-added convenience, yet with authentic, superior taste and texture. We currently have 4 manufacturing facilities-capacity for supply chain and capability for innovations. We are also actively working on expanding our categories, either investing in current operations or acquisitions.
Contact: Cindy Wong, VP Sales 1-415-877-0077 cwong@bailyfoods.com.
