What’s the key to marketing in a pandemic? The Food Institute’s Chris Campbell speaks with Shelley Forrester, founder of the Forrester Network, on marketing and advertising strategies that can be employed during the time of coronavirus and beyond. Topics covered include what makes a good leader during crisis situations, innovative strategies for marketing in a pandemic, what companies can do to ensure messaging does not ring hollow, and how food and beverage makers can adapt to changing market conditions stemming from the public health crisis.
Hosted By: Chris Campbell
Edited By: Anthony Deng
Recorded: May 14, 2020
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More About Shelley Forrester:
Shelley Forrester is a trusted source to world-class consumer and B2B companies for helping transform insight into creative and innovative solutions. Bringing her breadth and depth of knowledge and experience to every client engagement, she develops insight that informs, inspires, and transforms brand strategy, innovation, brand and communication, and the customer experience.
With her engaging energy, empathy, and ability to resonate with everyone, she puts people at ease and brings out their creativity and truth during every interview and conversation. She personally conducts hundreds of one-on-one and group interviews around a table, in-home, and in-situ every year with all segments of consumers and experts.
When speaking at conferences, annual meetings, and other events, she demystifies consumer behavior. Entertaining as well as knowledgeable, she delivers memorable keynote addresses and informal talks. She keeps participants engaged during panel discussions, podcasts, and talk show interviews with her trademark grace and humor.
Shelley started her marketing career at Colgate-Palmolive, working in marketing research and brand management for healthcare and personal care brands in the USA and Germany. Later she worked as a consultant at Marketing Corporation of America leading insight-driven consumer and B2C engagements and was Vice President of Consumer Research at Synovate, managing the Moet Hennessey portfolio brand tracker. She holds a BS in marketing from Syracuse University and an MBA from New York University.
Contact her at shelley@forresternetwork.com or 203-216-7979
For more information on the Forrester Network, please visit:
http://www.forresternetwork.com
