How can you offer a POP of unexpected flavor to your customers? IFF supplies ingredients that create the joy of unique food & beverage experiences.
Sit down with FI Reporter, George Hajjar, and IFF’s CMO, Karen Stanton, to learn strategies for appealing to the Gen Z palate through rule rebellion and buzzworthy social media moments. Dive into the dichotomy in consumers’ desire for both wellness and indulgence in their products.
Produced By the FI Video Production Team: Susan Choi, Brittany Borer, and Liz Muentes.
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