The umami flavor has had its moment. The spicy flavor has had its moment. Now, it’s the sour flavor’s turn.
According to co-founder James Hicks, that was part of the motivation for the creation of Final Boss Sour, a candy made from natural fruit that has four levels of sourness, each packing a unique punch.
The taste and gamification of the product has sent huge shockwaves across the digital world, generating impressive sales and hundreds of millions of views across social media platforms. So how did the company do it? Find out in this episode of FI Spotlight!
