Once upon a time, Stephen Caldwell had the world at his feet. His product, Rosti Stuft Spuds, was one of the hottest CPG products in the game, and big name retailers were predicting worldwide domination. Fast forward to an economy rife with inflation and rising overhead costs, and the challenges quickly piled up. But thanks to Caldwell’s quick thinking and creative strategy, His business is still in fighting form. How did he do it? What tips does he have for other struggle CPG entrepreneurs?
Don’t miss the answer’s in this week’s episode of FI Spotlight!
Produced By the FI Video Production Team: Susan Choi, Brittany Borer, and Liz Muentes.
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