Tag: vodka

Diageo Considers American Brand-Selling Strategy

Diageo, the spirits giant, is shifting its long-standing strategy by selectively selling off brands. The industry is watching closely to see whether this pivot will strengthen Diageo’s future or mirror the struggles of American food conglomerates.

DTC Delivery, New Flavors Key to Alcohol Growth

The pandemic, revision of direct-to-consumer delivery laws, and development of new flavors helped lift U.S. distilled spirits consumption in 2020, but it was unclear whether the trend would hold. IWSR reported consumption was up 2% …