It’s Private Label’s World — On the ‘Cusp of a Super Cycle’
Private label continues to maintain dominance over the CPG sector: in 2024, it grew $9 billion from the year before. As a result, opportunities and innovation abound.
Tag: store brand
Building Private Label Value Beyond the Price Tag
As consumer spending buckles under the weight of inflation, store brands must work harder than ever to capture market share. In first quarter of 2022, consumers across all outlets were spending more but buying less …