Gen Alpha is redefining brand loyalty through flavor exploration, social rituals, and sensory-driven snacks. Food brands that spark chatter and embrace kid-centric culture are winning hearts, along with future market share.
Heavy soda — an ultra-sweet, syrup-heavy twist on fountain drinks — is gaining viral traction and nostalgic appeal. With minimal operational lift, it offers high-margin potential and Gen Z buzz for savvy beverage retailers.
In the wild world of beverages, any edge on the competition may be enough to resurrect an LTO from the past or push it into full-time production.
Which brands are most popular among Gen Z? That question was examined in depth in a recent Morning Consult report. And, included among social media brands like TikTok and gaming entities like Twitch, plenty of …
