$1.99 Sonic Boom Shakes Up Value Meal Wars
The so-called fast-food “value wars” are ramping up. First McDonald’s and Taco Bell tried to undercut each other; now Sonic’s $1.99 meal has taken things to another level.
Tag: SONIC
FI Fast Break audio news: July 4, 2024
The latest Food Institute news podcast touches on Americans’ growing aversion to tipping, and other trending industry news.
Fast-Food Chains’ ‘Wrap Battle’ Has Commenced
A wrap battle is booming in the QSR arena. By remixing preexisting ingredients with build-your-own appeal, major players are producing flavor-drenched “hunger hacks” and fresh affordable snacks that span dayparts.
Limited-Time Offers Providing Major Appeal
Limited-time offers (LTOs) continue to drum up significant business for restaurants, particularly among fast-food chains, in 2024.
Analysis: the Most Innovative LTOs of the Year
Restaurants are getting rather creative with their limited-time offers, or LTOs, lately. “LTOs can be a great way to drive business, but you have to know your audience and what appeals to them,” Leith Steel, …