Tag: SONIC

Fast-Food Chains’ ‘Wrap Battle’ Has Commenced

A wrap battle is booming in the QSR arena. By remixing preexisting ingredients with build-your-own appeal, major players are producing flavor-drenched “hunger hacks” and fresh affordable snacks that span dayparts.

Analysis: the Most Innovative LTOs of the Year

Restaurants are getting rather creative with their limited-time offers, or LTOs, lately. “LTOs can be a great way to drive business, but you have to know your audience and what appeals to them,” Leith Steel, …