Grocers Leverage AI, Retail Media to Enhance Membership Perks

Grocers are upgrading their membership programs by combining retail media strategies with AI-driven personalization, offering targeted ads and perks based on shopping behaviors. This evolution integrates elements like first-party data to maximize ad value.

Acosta Group Winning at Retail with Smart Retail Media and Shopper Personalization

SPONSORED CONTENT Targeting the right audiences, effectively using and measuring retail media network strategies, identifying consumer needs - there are a lot of challenges for the retailer to stay on top of. This is where ...

Next-Gen Retail Media is Here for Grocery Delivery Platforms

Instacart, DoorDash, and Just Eat Takeaway have all entered the retail media space and are continuing to deliver on unique advertising capabilities for CPGs and retailers.

Why Kroger’s Retail Media Business Puts the Customer First

Kroger Precision Marketing (KPM), the retail media business of Kroger powered by 84.51°, is taking its advertising platform in-house to improve the platform for brand partners, Kroger itself, and most importantly, shoppers.

Emerging Tech a Hot Topic at Digital Food & Beverage 2023

The recent Digital Food and Beverage conference illustrated that first-party data and AI are fast becoming transformative tech drivers of industry evolution.

The Route to Market (& Me) – Amazon Fresh & The Evolving Consumer

“What is the route to market?” Carroll wondered. “That’s what we all used to say – ‘what is the route to market?’ Today, though, it’s the route to me. Give me what I want, when I want it, as conveniently as possible.”