Heavy soda — an ultra-sweet, syrup-heavy twist on fountain drinks — is gaining viral traction and nostalgic appeal. With minimal operational lift, it offers high-margin potential and Gen Z buzz for savvy beverage retailers.
Elliott Management just invested $4 billion in PepsiCo, betting it can fix what fizzled. The activist investor envisions a turnaround – assuming legacy brands can still thrive in a GLP-1 world.
Unexpected flavor mashups – from Guinness ice cream to Mountain Dew gummies – are driving viral buzz. These quirky collaborations thrive on social media, creating a spectacle that often drives ROI.
The latest FI Fast Break news podcast examines how brands are increasingly collaborating on snack and beverage mashups in playful crossovers.
Super Bowl 59’s commercials leaned on humor and star power, featuring celebrities like Martha Stewart to promote F&B brands.
What is the alchemy for an effective Super Bowl commercial? According to experts, for an ad to stick in football fans’ memory, it needs to feature a few key elements.
Mountain Dew, Simply Orange, and SunnyD have all launched alcohol products recently which have drawn the ire of consumer advocates.
This week, in The Food Institute’s quick-hitting, audio news podcast, we examine how consumers are stocking their pantries due to the Delta variant, the restaurant industry’s recovery, and more. The Food Institute Podcast · FI …
One of America’s favorite sodas is getting a boozy makeover. The Boston Beer Company and PepsiCo are teaming up to produce an alcoholic version of Mountain Dew called HARD MTN DEW. The new drink will …
