The “Return to Real” trend signals a growing consumer shift toward authenticity–favoring simple, transparent ingredients and tangible, in-person experiences over hyper-enhanced, tech-driven products. For food industry leaders, this presents a chance to embrace nostalgia, highlight natural ingredients, and rethink marketing strategies to align with consumers’ craving for genuine connection.
Last year, the Finnish food-tech company Solar Foods debuted Solein, a novel type of protein requiring only renewable energy, airborne materials, and a small amount of minerals to produce. Since it can be made in any weather and without resources like land or water, Solein is highly sustainable – and equally nutritious.
A recent trend report by Yelp revealed that women-owned businesses saw a 17% increase in new openings across several industries in 2024, with book bars, colorful matcha concoctions, and “sleepy girl mocktails” on the rise.
Supply Side East 2024: consumers are health-conscious and looking for products to support their well-being.
From GLP-1 injectables to mushroom-based coffee alternatives, the booming supplement market is making nutrition easier to manipulate.
The macadamia nut market is growing at a CAGR of 11.2%, and experts believe macadamias may soon move to the center of the premium nut mix category.
