3 Secrets to Attract Gen Z Consumers
Gen Zers crave brands that speak their cultural language, not just sell products. From Oreo’s meme creativity to Doritos’ gamer-friendly tech, authenticity and co-creation are the new path to loyalty.
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Survey Unveils Teens’ Brand Choices in 2025 – From Crunchy Snacks to Impactful Influencers
The latest Taking Stock with Teens survey by Piper Sandler reveals a generation of U.S. teenagers with rising annual spending (up 6% from last year). Chick-fil-A and energy drinks currently dominate teen preferences, highlighting opportunities for targeted marketing strategies.
Survey Reveals Four Ways Americans are Cutting Food Costs
Inflation is hitting Americans hard and is causing most to cut back everyday items. A recent survey from Attest proves that food and beverages are not immune to necessary cutbacks. Dr. Lin Carson, CEO of …
Super Bowl Ads Provide Big Boost to Food Companies
A few food companies scored big thanks to this year’s Super Bowl. AdAdapted, a shopping list marketing and insights platform, recently researched the influence of this year’s Super Bowl commercials and found two chip brands, …