Floral flavors like rose and lavender are in full bloom, emerging in everything from pancakes and baked goods to lattes and lemonades. According to Rubix Foods’ NEXT Flavor Report, 67% of Gen Z diners want to see more floral notes on menus and shelves.
As consumers wish for better spring weather, recent data shows that floral flavors are growing in popularity, particularly among Gen Z and younger consumers. FI spoke with an industry expert about these nascent trends and their deeper implications.
This article is written and sponsored by Kerry. In the wake of the COVID-19 pandemic, consumers are constantly looking for ways to personalize health benefits from everyday food and beverages. Kerry’s 2021 research notes that over …
