Independent cafés and mid-sized coffee chains are chipping away at the dominance of Starbucks and Dunkin’, leveraging bold menu experimentation to capture customers. Challenger brands are expanding aggressively, too.
Consumers are doubling down on their protein intake with a protein-infused coffee trend dubbed “proffee.” CPGs and retailers alike are hopping on to get a bit of the buzz.
A recent Trend Tracker report from Yelp found that “coffee omakase” enjoyed a shocking 5,173% rise in searches between Sept. ’23-’24. What’s behind this surge in interest?
