Tag: Kellanova

Move Over, Uncrustables – Pro Athletes Are Reaching for Rice Krispies Treats

Recent research has revealed that endurance athletes can improve their performance by consuming significantly more carbohydrates than previously advised, prompting a surge in energy gel sales. However, many athletes are reaching for a cheaper – and tastier – alternative found in kids’ lunch boxes.

After Trying Everything Else, Kraft Heinz Eyes Breakup

Kraft Heinz is considering splitting into separate companies to unlock shareholder value following a series of unsuccessful strategies. While the move follows the successful Kellogg split, skeptics argue it may not fix the deeper issues of weak execution and an underperforming brand portfolio.

Ferrero Group to Acquire Kellogg

Ferrero’s $3.1B bid for WK Kellogg Co. signals bold ambition amid cereal’s slump and health backlash. As big brands consolidate, legacy CPGs chase reinvention and reformulation in a shifting consumer wellness landscape.

Diageo Considers American Brand-Selling Strategy

Diageo, the spirits giant, is shifting its long-standing strategy by selectively selling off brands. The industry is watching closely to see whether this pivot will strengthen Diageo’s future or mirror the struggles of American food conglomerates.

Kellanova Exec: Sustainability Now a ‘Non-Negotiable’

In 2024, companies like Kellanova view sustainability as a non-negotiable responsibility. Kellanova’s VP of global R&D recently advocated for better support for U.S. farmers and sustainable practices throughout the supply chain.

The Surprising Strength in WK Kellogg Stock

What WK Kellogg has done in its first three quarters as a standalone business is both an important step in the right direction and a validation of a spin-off strategy, wrote FI’s resident stock analyst.