Tag: Ipsos

Drive Impulse Purchases Using Urgency and Store Layout

Despite inflation, impulse purchases remain a key opportunity for maximizing basket sizes. A study by Ipsos found that while 56% of consumers say they’re making fewer impulse buys, one-third still made one in the past …

Poll: Consumer Optimism Plummeting

Optimism grew around the world last year as the pandemic receded and economies improved, an Ipsos poll of 24,000 global citizens indicated, but that consumer optimism faded as 2023 dawned. Many of those queried expressed …